Senior Manager – Mobile Marketing (App)-IT Services- Delhi, Okhla

from 2 to 7 year(s) of Experience

Job Description

Position: Senior Manager / Manager - Mobile Marketing (App)
Experience: 2-8 Years
Budget: 5-10 LPA
Working days: 5 Days
Location: Okhla Phase 1,Delhi

1: Minimum 2 yrs. of rich experience in Mobile app marketing
2: Candidate has Understanding of App store optimization, facebook ads and other mobile app user acquisition channels
3: Is the person driving mobile traffic growth roles across channels? How much MAUs (Monthly Active Users)? Pls mention the volume

Note: Candidates having experience working on astrology, tarot, wellness, based app will have an added advantage

Job Purpose

To lead mobile marketing strategies get users for our mobile Apps.

Job Importance

You will support the team in delivering business success through acquisition and engagement of mobile customers while being the sole custodian of the App lead Customer Lifecycle Management. The ideal candidate would have the ability to work both at a strategic & planning level as well as be able to execute the plans and analyse the trends and data.


  • Own the customer lifecycle management for StarsTell App – Acquisition, Activation, Engagement, retention, win-back
  • Develop and deliver strategies to grow mobile customer base and drive engagement and repeat usage.
  • Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic.
  • Plan, track and operate campaigns towards specific business and growth objectives.
  • Conduct A/B testing to improve acquisition and conversion funnels.
  • Track and analyze results to identify optimization opportunities to increase conversion and new users.
  • Understanding of all modes of Media Buying.
  • Hands-on experience on user funnels optimization and marketing automation tool.
  • Conceptualize & drive a pipeline of interventions to drive app engagement through relevant offers & deals, personalization, etc
  • Plan and manage the budget to achieve optimum ROI per acquisition
  • Analyze campaign performance and conversion, as well as mine data insights across database to look for trends

Required Candidate profile


  • Experience in mobile app marketing, mobile app user acquisition.
  • Understanding of App store optimization, facebook ads and other mobile app user acquisition channels.
  • Proven track record of delivering customer acquisition growth, retention, and optimization across key mobile metrics.
  • Understanding of content marketing channels, paid and unpaid.
  • Strong experience in Analytics and mobile attribution systems such as mobile app tracking, adjust, etc
  • Good communication and analytical skill
  • Proactive with a sense of ownership and drive to deliver results

If interested for the same, please share below required information with updated resume to proceed further, based on the Inputs provided, we will get back to you for further discussions-
  • Current Salary:
  • Expected Salary:
  • Notice Period:
  • Total Experience:
  • Relevant years of experience in Mobile app marketing
  • You have understanding of App store optimization, facebook ads and other mobile app user acquisition channels :
  • Are you driving mobile traffic growth roles across channels:
  • How much MAUs (Monthly Active Users)? Pls mention the volume    
  • Highest qualification:
  • Current location:
  • Are you ready to relocate with Delhi & Why (If you are not from Delhi NCR_:
  • Reason for Leaving:
  • Why do you think you are suitable for this role:

Salary: INR 6,00,000 - 10,00,000 PA.

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Company Profile


It  is focused on developing and delivering innovative mobility enabled solutions for Telecom, Enterprise and Media Verticals in the industry. We engage with our clients to deploy customized and best fit solutions that enhance consumer experience and have a direct impact on enhanced revenues generation for our customers. We offer flexible client engagement models with long term partnering approach and help our customers with cost effective & outstanding results

It is a key player in the Information and Communication Technology (ICT) domain. We help Telecom Operators and our other clients to leverage technology to streamline business and grow revenues. With our innovative approach, team of experienced professionals, robust processes and practices, we enable our clients to achieve operational excellence and higher customer engagement. We are continuously developing and using technology that is easy to use, adaptive and scalable, empowering our clients to stay ahead of competition. 

Headquartered in India, addresses several global regions and markets including Indian Subcontinent, Rest of Asia, Middle East and Africa. Our portfolio of products & solutions includes innovative and futuristic software platforms for Telecom, Enterprise and Media industries including two major patented solutions. 

We also extend expert consulting & advisory services, product engineering & development, system integration & ODC's to telecom service provider, equipment manufacturer & independent software vendors. 

We also offer end to end comprehensive managed services on our own and on third party solutions for onsite as well as offsite models.    
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Recruiter Name:Ritesh Singh